Rage Media Group is seeking a dynamic and strategic Brand Manager & Strategist to lead brand development and positioning efforts. This role requires a creative thinker with a deep understanding of market trends, consumer behavior, and strategic planning to drive brand visibility and engagement.
Minimum Qualification :Degree
Experience Level :Mid level
Experience Length :3 years
Job Description/Requirements
Responsibilities:
Develop and implement brand strategies to enhance market presence and competitiveness.
Conduct market research to identify trends, audience preferences, and industry insights.
Create compelling brand messaging and positioning that aligns with company goals.
Collaborate with creative teams to develop marketing campaigns and promotional content.
Oversee brand consistency across all communication channels and touchpoints.
Monitor brand performance metrics and optimize strategies for better results.
Manage client relationships, providing strategic guidance and ensuring brand alignment.
Work with internal teams to ensure seamless execution of branding initiatives.
Stay updated on industry trends and competitor activities to maintain brand relevance.
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in brand management, marketing, or strategy within an agency setting.
Strong analytical skills with the ability to interpret market data and consumer insights.
Excellent communication and presentation skills.
Creative problem-solving abilities and a keen eye for detail.
Ability to multitask and manage multiple projects in a fast-paced environment.
Proficiency in digital marketing, branding tools, and analytics platforms is a plus.